Become a dealer
Join the BSA legacy
At BSA Motorcycles we're more than just a brand — we're a legacy of British engineering, grit and adventure. As we continue to rebuild and expand, we're looking for dealers who share our passion for classic, legendary motorcycles.
How selection works
Our dealership selection process is thorough and transparent. We evaluate every applicant carefully, ensuring that our dealers are as committed to the BSA vision as we are. You'll meet with us personally before any decisions are made — no hidden fees, no shortcuts.
You won't just be selling motorcycles. Our dealers play a crucial role in delivering the riding experience, and in carrying the BSA name forward.
A word on fraud
BSA does not ask for any deposits or payments before reviewing dealership applications. If you receive any communication requesting money in exchange for a dealership, ignore it and contact BSA directly at info@bsacompany.au.
Stay sharp, stay authentic, and ride with us.